Mumbai: RuPay, the global card payment network from the National Payments Corporation of India (NPCI), has joined forces with BookMyShow, India’s premier entertainment platform, for a strategic year-long partnership.
This RuPay BookMyShow alliance aims to elevate access to India’s most exciting live events, offering privileged benefits to RuPay cardholders both digitally and on the ground.
As India’s live entertainment sector accelerates with major festivals, concerts, and global acts, this partnership empowers millions of RuPay users to unlock exclusive experiences while enjoying seamless payment integration.
Also Read: ISRL Season 2 Race Calendar Announced, Brings AR/VR Fan Parks, Global Athletes
RuPay BookMyShow Partnership: Exclusive Access to India’s Top Live Events
Through the RuPay BookMyShow collaboration, RuPay cardholders will receive special privileges at high-profile events such as:
- Sunburn 2025
- Lollapalooza India 2026
- Bandland 2026
- A curated lineup of premium Indian and international live concerts
These benefits include:
- Early access to ticket sales
- Reserved ticketing zones
- VIP lounge access
- Curated F&B experiences
- Merchandise discounts
- Fast-lane top-up entries
Additionally, RuPay will launch on-ground experiential zones at select venues, offering immersive, high-impact engagement to deepen brand-consumer connections.
Also Read: Screen Academy Launched to Nurture Emerging Talent in Indian Cinema
Seamless Digital Integration Across BookMyShow
Digitally, BookMyShow will feature RuPay benefits across the platform, including on its homepage, checkout flows, and post-transaction screens, guiding users to RuPay-exclusive perks. This integration represents a seamless convergence of fintech and entertainment, enabling RuPay to embed itself in high-interest cultural moments.
A NPCI spokesperson said: “RuPay aims to connect with today’s youth by embedding itself in moments that matter. This partnership with BookMyShow ensures that RuPay cardholders gain not just payment convenience but also access to experiences that are culturally meaningful, relevant, and rewarding.”
A BookMyShow spokesperson added: “Live entertainment in India is rapidly evolving. Our collaboration with RuPay redefines access, turning ordinary attendance into immersive, value-driven experiences. We’re excited to co-create memorable moments that go beyond transactions and enrich entertainment for every culture-forward consumer.”
This RuPay BookMyShow partnership is a testament to how modern digital payments can enhance lifestyle experiences, turning transactions into gateways for cultural discovery and entertainment.
